Brian Larsen
Novi’s Crown Jewel

When Novi’s ‘Main Street’ opened in 1999 amidst great fanfare, little did they know their first tenant would be one of the most prominent citizens and successful businessman in the history of Novi.

Say hello to Brian Larsen, although you probably have already if you’ve been around town. Eight years after hanging a shingle as the inaugural tenant of Main Street, “Larsen Jewelry Design” continues to provide a high level of service, quality, and expertise.

“We educate people, “ Larsen stated. “We see the business through the eyes of the customer.” When you think about it, this is a very sound business practice. When a consumer walks into a place of business, they can and should expect people there to know what questions to ask, what information to give, and to be treated with a high degree of comfort.

Brian Larsen is a rare bird. In addition to being the proprietor of his store, he is also an expert in gemology, having graduated from the Gemological Institute of America (GIA), a highly respected institution in the world of diamonds and jewelry.

Add that to his 23+ years working and learning the trade and you realize that your positive experience at Larsen Jewelry Design is the residue of experience and a deep understanding of what the customer wants.

Larsen specializes in diamonds, custom work and consultation, and having a chance to deal directly with the owner is a real treat. Simply put, most Jewelry stores are not run by a hands on owner that is an expert in the field.

A Michigan native through and through, Brian Larsen was born in Detroit and graduated from Annapolis HS in Dearborn Hts. After HS he attended Henry Ford Community College where he earned a degree in Law Enforcement, and even spent several years as an auxiliary policeman for the city of Dearborn Hts.

In 1984, he moved to Novi, but also become heavily involved with Kramer Jewelry in Oak Park. It was during this team he decided that the jewelry business would offer more opportunity than law enforcement. Working fervently to learn the business, he spent the better part of 20 years as a valued member of the Kramer team before opening Larson Jewelry Design in 1999.

Since opening, Larsen Jewelry Design has been voted best jewelry store in Novi 3 times, and when you consider the fact there are 27 competitors, that is quite an achievement. Brian Larsen is also ferociously dedicated to the well being of the Community of Novi, and is a staunch supporter. To that end, he donates 1% of his revenue every year to the benefit of Novi schools, and in the last few years, that has amounted to over $25,000 in benevolent donations.

While the Main Street development is becoming a destination point, and is still very esthetically pleasing to the eye, it is still a work in progress, and has witnessed the better part of two dozen businesses that have come and gone since 1999.

But Larsen Jewelry Design has endured, for all the right reasons. “As a consumer, I expect a business to know everything I need to know so my experience is a positive one, that’s the commitment we give to our customers.”

That is why, as the first and longest standing tenant of Novi’s Main St, Brian Larsen and Larsen Jewelry Design is the Crown Jewel.